Beauty · New Year
New Year beauty, gift-with-purchase
A gift-with-purchase that looked busy at the till and still left units in the stockroom in January.
The counter ran a gift-with-purchase on colour cosmetics from mid-December. The till was busy. January opened with leftover kits. The review sat the promotional weeks against late November and against the second week of January, when the table in Georgian homes is finished and no one is adding another compact.
Most of the spike was real extra units on two hero SKUs. The rest of the family had borrowed sales from January. The leftover kits were the ones that had never moved without a gift attached. The debrief was thirty minutes; the buyer used the page when the supplier offered the same mechanic again in March.
We did not design the next gift. We wrote down what this one had done.