Forecast pack
Category Demand Map
A single-category picture of which families carry the volume and which ones only look busy on a Saturday.
- For
- Buyers reviewing one aisle or one department before resetting the assortment
- Format
- Short visual brief, ten to sixteen pages
- Time
- Ten to fourteen days
- Where
- Tbilisi desk; delivery by PDF and a forty-minute call
- Quote basis
- Quoted from GEL 2,200
- Prepared by
- Controlmatrixhub
A demand map is for the week you are arguing about facings, not for a full seasonal buy. We take one category — biscuits, knitwear, hair colour — and draw unit share by family, by store if you have more than one, and by weekday when the till tape shows a weekend bulge.
The pages show which SKU families can miss a delivery without anyone noticing, and which ones empty the bay by Thursday. We mark the families that only move when a promotion is on the gondola, so they are not treated as everyday demand in the next order.
You do not receive a full seasonal overlay or a markdown calendar. Those belong in the seasonal study. If the assortment is about to change, say so at intake; otherwise we will draw last year’s families as if they were still on the shelf.