Markdowns that arrive two weeks after the customer has gone

A seasonal pack includes leftover risk beside the weeks where unsold units usually appear. That sentence is easy to skip in October when the rail still looks full of possibility.

Light outerwear in Tbilisi has a short window. Once the warm spell arrives, a markdown does not bring back the week the coat was needed. We have sat with buyers who dated the cut two weeks after the last cold evening. The units moved a little. They did not move enough to justify the original second delivery.

The pack cannot force a markdown date. It can print a suggested week and the reason. If the buyer waits, the later review will show the leftover as a fact, not as a surprise. That later conversation is bleaker than the October one.

Promotional lift reviews after the fact are useful; they are not a substitute for dating the cut while the customer is still dressing for the weather.