Journal
Notes from the buying calendar
Short pieces from the desk: holidays that distort a file, deliveries that look like demand, and markdowns that arrive after the customer has gone.
Heat, bottled water, and the walk down Rustaveli
Water follows heat and footfall. It also follows whatever is already sitting in the back room.
Markdowns that arrive two weeks after the customer has gone
A ticket cut in week ten cannot recover a customer who dressed for week six.
How many weeks of history a small chain actually needs
Two years of weekly units will carry a seasonal pack. Six months will not.
A slow Tuesday in a Tbilisi grocery is often a delivery
Before you treat a trough as lost demand, ask whether the truck arrived.
Easter week distorts apparel sell-through in Tbilisi
Orthodox Easter moves. A file that treats it as a fixed April week will praise the wrong Saturday.