Abashidze Street
The Tbilisi desk behind the numbers
We are three people who used to sit on the buying side of the table. The office is in Vake. The work is charts of expected units, written so a purchase can be signed without guessing.
Controlmatrixhub began after Nino left a Vake apparel office that kept over-ordering the second colourway. The leftover lived in the stockroom until March markdowns. The first packs were for that same office, drawn on graph paper, then printed so the supplier meeting had a page to point at.
We stayed in Tbilisi because the calendar that moves Georgian retail is local: Orthodox Easter, the New Year table, Tbilisoba in the city, the August emptying of the capital, the school-return rush in September. A file that ignores those weeks will praise a quiet Tuesday and punish a Saturday that was always going to be busy.
The desk is on Level 9, 38 Abashidze Street, Tbilisi 0179. Walkthroughs happen at that table or at yours. We take a limited number of seasonal studies at a time because the walkthrough is part of the fee; a pack that is only emailed is not finished.
We do not sell a login. We do not sit in your till software. Weekly unit files, a conversation, charts, and a morning with the buyer — that is the whole method.
Who sits with the files
Nino Beridze
Twelve years as a category buyer for women’s knit and light outerwear. She still marks Easter week on a paper calendar before opening the file.
Giorgi Kapanadze
Came from a Didube grocery group where water, flour, and oil were ordered every Monday. He is the one who asks whether the warehouse is already long.
Tamara Gelashvili
Draws the pack so a buyer can finish it in a sitting. If a chart needs a legend to be understood, she redraws the chart.